The old homepage featured a static image of the open-plan office with meeting spaces. While this showed the modern styling of their workspace, it looked more like an advert for a furniture company.
We dug deep in to the core of what the company had produced and came up with the idea of replacing the homepage with a one minute video. Most of the projects they work on are protected by client confidentiality, so we searched multiple stock libraries for similar footage and presented the marketing department with twelve minutes of clips that we’re then graded and narrowed down.
We edited the clips down to one minute, added effects, and produced the video for desktop and mobile, which you can see in the slide above. The result is an amazing transformation for the website and quickly shows what the company produces in a modern, professional way.